{"id":9883,"date":"2025-10-30T09:40:21","date_gmt":"2025-10-30T09:40:21","guid":{"rendered":"https:\/\/vector-i.nl\/?post_type=project&p=9883"},"modified":"2026-09-21T06:27:22","modified_gmt":"2026-09-21T06:27:22","slug":"nieuwe-markt","status":"publish","type":"project","link":"https:\/\/vector-i.nl\/en\/projects\/nieuwe-markt\/","title":{"rendered":"Nieuwe Markt"},"content":{"rendered":"
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Nieuwe markt<\/span><\/p>\n\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n \n <\/div>\n\n<\/section>\n\n\n

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On the Nieuwe Markt, right in the heart of Groningen, we have designed a striking hospitality building. It is a place where history, modern innovation and the vibrancy of the city centre come together. The concept for this two-storey building is a bold and contemporary reinterpretation of Dutch Mannerism.<\/p>\n<\/div>\n <\/div>\n\n <\/div>\n<\/section>\n\n\n

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The original site and brief soon proved too limited for the city\u2019s growing ambitions. Whilst plans in 2013 had focused on a small-scale apartment block with retail space, the arrival of a global restaurant brand in 2014 called for a complete rethink.<\/p>\n

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The challenge was complex: three dilapidated buildings no longer met modern requirements by any stretch of the imagination, whilst the limited space on the plot required the preservation and clever integration of a historic townhouse on Poelestraat.<\/p>\n\n <\/div>\n <\/div>\n\n \n \n \n <\/picture>\n\n <\/div>\n\n <\/div>\n<\/section>\n\n\n

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Transforming this site into a large-scale, high-quality hospitality venue covering 1,367 m\u00b2 presented major technical challenges. To achieve the desired deep texture in the fa\u00e7ade, a complex three-dimensional relief was required. Consequently, creating this intricate decorative brickwork \u2013 featuring hundreds of vertical and horizontal patterns \u2013 using traditional bricklaying techniques would have been prohibitively expensive. As a result, the project was at risk of running into difficulties due to the budget constraints and the client\u2019s tight schedule.<\/p>\n\n <\/div>\n <\/div>\n\n \n \n \n <\/picture>\n\n <\/div>\n\n <\/div>\n<\/section>\n\n\n

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Working closely with the innovative adhesive specialist Verbaan Systems, we designed a bold solution that completely redefines the boundaries of brick architecture.<\/p>\n

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We introduced a first for the Dutch non-residential construction sector by bonding the traditional bricks off-site with the utmost precision to form prefabricated panels. These elements were then transported to the city centre, fitted directly to the concrete shell and traditionally pointed.<\/p>\n\n <\/div>\n <\/div>\n\n \n \n \n <\/picture>\n\n <\/div>\n\n <\/div>\n<\/section>\n\n\n

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The result is an open and distinctive building that is ready for the future: a vibrant meeting place that can accommodate 450 guests, beautifully incorporating the historic mansion, and where visitors can enjoy panoramic views of the Groningen skyline from the roof terrace.<\/p>\n\n <\/div>\n <\/div>\n\n \n \n \n <\/picture>\n\n <\/div>\n\n <\/div>\n<\/section>\n\n\n

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Location Groningen, Nederland<\/span><\/span><\/p>\n

Yer 2017<\/span><\/span><\/p>\n<\/div>\n <\/div>\n\n <\/div>\n<\/section>\n\n\n

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